International sources have reported that rapper Jay Z will add his first ever cologne to his upcoming Barneys collection.
The cologne, called Gold went through 3,200 possible names and according to Donald J. Loftus, president of Parlux Ltd., the name was chosen when Jay Z grabbed the cologne and said “This is it; it’s gold.”
The fragrance will be promoted through a few outlets and will allegedly feature a Macys window display of Jay Z transforming into a gold chain. The fragrance will be available on November 20th at Barneys NY and then released nationwide afterwards at prices between $39 and $79.
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