Tribute to Roger Rosas

Roger Rodas, 38, has been named as the driver in the crash that took his and his buisness partner  Paul Walker life, . A witness to the tragedy told TMZ: Him and his buddy, his brother in arms at heart just decided to joyride, take a spin. Something we all do. We’re all car enthusiasts. ... We’re all here driving, enjoying each other, and God must’ve needed help. It’s a little difficult to know what it was. Someone called it in and said it was a vehicle fire ... We all ran around and jumped in cars and grabbed fire extinguishers and immediately went to the vehicle. It was engulfed in flames. There was nothing. They were trapped. Employees, friends of the shop. We tried. We tried. We went through fire extinguishers.
He was  the Always Evolving co-founder and race team principal, Roger Rodas, is a successful business man and entrepreneur who has an undying passion for performance cars and sports car racing.  Managing Director, Wealth Advisor for Merrill Lynch Wealth, Roger is ranked by Barron's as one of America's top wealth management advisors and portfolio managers, with an impressive list of clients.  His passion for high-performance sports cars and luxury cars has served as the catalyst for Always Evolving, which he started with Paul Walker, and offers Rodas a creative outlet for which to share his love for sports cars and racing.

Roger spent much of his early career racing Porsche GT3 Cup race cars in the Porsche Owner's Club and other amateur race series.  Recently he raced in the Pirelli Porsche Driver’s Cup Series, where he took two first place finishes, six podiums, and finished second overall in the driver's championship points. For 2013, Roger is taking the next step forward campaigning a Ford Racing Boss 302S Mustang in the Pirelli World Challenge Sportscar Championship Series.  No stranger to the fabled pony car, his personal collection consists of a wide assortment of limited production Saleen and Shelby Mustangs. His collection has become the heart of Always Evolving, a Southern California based operation that provides buys and sells luxury and performance cars, offers performance car builds full-service race preparation and team management.

Roger is a Managing Director, Wealth Advisor in his 20th year with Bank of America/Merrill Lynch. Roger holds a degree in Finance, and has earned the numerous certifications and credentials achieved at The Wharton School of Business. Roger was recognized on Barron’s "America's Top 1000 Advisors" list in 2010, 2011 & 2012.

Roger is active with various charities locally and in Latin America, working specifically with Reach Out Worldwide and The Asomugha Foundation through his racing endeavors. His passion for education is as relentless as is his passion for family, friends, clients, and life.

About Roger Rodas

· Co-Principal in Always Evolving, LLC and recently created Always Evolving apparel division.

· Managing Director, Wealth Management Advisor and PIA Portfolio Manager at Merrill Lynch.

· Actively involved in philanthropy and proudly supports Reach Out Worldwide and The Asomugha Foundation through his racing endeavors.

· Instrumental in developing waste to energy power plants and wind farms in Central America.

· Owns Cielo Recycling, a Central American recycling plant.

· Ranked by Barron's three years in a row as one of America's top financial advisors.

· Native of El Salvador but grew up in Hollywood California.

· Is married with two children and strongly believes family comes first to all endeavors.