Thursday, 13 February 2014

Toni Braxton, Babyface Heading for Their Highest Charting Album in Years

The musical reunion of Toni Braxton and Babyface on their new album "Love, Marriage & Divorce" has proved profitable. The duo are aiming for the top five on next week's Billboard 200 chart -- the highest charting album since 2005 for Braxton, and the highest charting ever for Babyface.
Industry forecasters suggest the collaborative set may sell between 55,000 to 60,000 copies by the end of the tracking week .

Braxton was last in the top 10 with 2010's "Pulse," and hit the top 10 four times before that, with 2005's "Libra" (No. 4), 2000's "The Heat" (No. 2), 1996's "Secrets" (No. 2) and her self-titled 1993 debut (No. 1).
Babyface's highest charting album was 1996's "The Day," which reached No. 6. He's visited the top 10 once since, with 2005's No. 10 hit "Grown & Sexy."
Babyface produced the bulk of Braxton's first two albums, including the hit singles "Another Sad Love Song" (No. 7 on the Billboard Hot 100), "Breathe Again" (No. 3), "You Mean the World To Me" (No. 7) and "You're Makin' Me High" (No. 1).
The top 10 of next week's Billboard 200 chart will be revealed on Wednesday, February 12.
Ahead of Braxton and Babyface next week on the chart, look for the "Now 49" compilation, the "Frozen" soundtrack and probably Bruno Mars' Super Bowl-surging "Unorthodox Jukebox." Both "Now 49" and "Frozen" could sell over 80,000, while Mars is heading for maybe 70,000 to 80,000.
Two more acts are aiming for a top 10 debut next week: Broken Bells and Little Mix. The former's new "After the Disco" could sell around 40,000, while Little Mix's "Salute" could shift 35,000 or so. Each album will represent the second top 10 effort for the respective acts.
On SoundScan's Building chart (below), Mars is No. 1, followed by "Now 49" at No. 2. The Building tally is a precursor to the final Billboard 200 ranking -- reflecting the first four days (Monday through Thursday) of SoundScan's tracking week as reported by six major merchants.
The rest of the Building chart's top 10: Braxton and Babyface are found at No. 3, followed by "Frozen," Little Mix and Broken Bells at Nos. 4-6, respectively. The "2014 Grammy Nominees" album is at No. 7, with Beyonce's self-titled album at No. 8, and Lorde's "Pure Heroine" at No. 9. Closing out the Building chart's top 10 is Imagine Dragons' "Night Visions."

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