Tuesday, 3 December 2013

ADIDAS CONFIRMS PARTNERSHIP WITH KANYE WEST

Kanye West might be a man trapped in his own frustrations, but there are crowds of people who understand him and are willing to help. Today (Dec 3rd), Adidas officially confirmed their partnership with Kanye West.
A week after Kanye announced his partnership with Adidas following his departure from Nike on a popular radio morning show; the famed apparel brand released an official statement confirming the deal:
For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.
The good Kanye news continues as Q-Tip revealed that he and Rick Rubin will be producing Kanye West’s as-of-yet untitled upcoming album.

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