To mark its arrival, on October 15th the Legend Session will unite musicians of all styles at The Vaults, London to pay tribute to Bob Marley with their own take on the 'Legend'-ary tracks to delight ice cream, social activists and music fans alike.
Emerging musicians across the UK are invited to submit their own musical gems, from opera to R&B, to have the chance to join renowned reggae advocate, BBC DJ and the man who premiered 'Could You be Loved' Sir David Rodigan MBE on stage. The next generation of UK talent will be asked to stir up their own take on some of Marley's most iconic songs, whilst being amongst the first to have a taste of the new flavour. Artists can submit their work onTwitter or through the Ben & Jerry's Facebook page by the 19th September. Then a panel, featuring a member of the Marley family, will select a lucky few to perform their rendition on stage.
As Bob Marley's Legend album celebrates its 30th anniversary, the socially conscious ice cream company wanted to pay tribute to a man who dedicated his life to bringing people together through music. Satisfy My Bowl, which was named by a Ben & Jerry's fan, is a concoction of banana ice cream beats, a mashup of caramel and cookie swirls, and a chorus of chocolatey peace signs. What makes this partnership all the sweeter is that proceeds from the special edition flavour will enable the 1Love Foundation and Partners for Youth Empowerment to empower young people in Jamaica, and continue Bob Marley's legacy of using music to change the world.
Cedella Marley from the 1Love Foundation, said:
'To mark Legend's 30th anniversary, we're celebrating our father's legacy of bringing people together and using music to drive social change through a sweet partnership with Ben & Jerry's. Proceeds from a special edition ice cream flavour will enable the 1Love Foundation and Partners for Youth Empowerment to support young people in Jamaica by igniting their creative skills to promote peace, love and social equality.'
Ed Shepherd, Ben & Jerry's Social Mission Manager, said:
'In the same way Ben & Jerry's stands for more than just (delicious) ice-cream, Bob Marley stood for more than just music ' he advocated for social change and inspired millions to think about peace, love, and equality. Ben & Jerry's has a rich heritage of campaigning for social justice, by partnering with the Marley family's 1Love Foundation and Partners for Youth Empowerment we want to lend our voice to Bob's vision, and do this in a fun way that brings people together.'
Ben and Jerry's has a rich musical history of launching special editions that tie into the company values, with flavours like Glastonberry and Bohemian Raspberry hitting the high notes over the years.
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